Digital marketing fundamentals

Digital marketing is very different than the same in traditional marketing.

In Digital marketing fundamentals, what works in media like tv, radio, and print won’t always work online and vice versa.

To be effective at digital marketing, you need to leverage the technologies that fuel online media like websites, clickable ads, and social media profiles.

I will give you simple definitions of digital marketing you would need to take your first step in that field.


Marketing is the action or business of promoting and selling products or services, including market research and Advertising.

  • It’s about building and having relationships with people.
  • It involves getting to know the other person, making them interested in you, connecting, and building and maintaining trust.

Digital Marketing

Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider DM to be an entirely new effort that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Digital marketing

Digital marketing

Digital marketing Ch.

Digital Marketing channels There are many channels, varying between audio, video, and read. it depends on your targeted customer (persona)and your customer Journey and the content format like:

  • Website Marketing
  • Pay-Per-Click (PPC) Advertising
  • Content marketing
  • E-mail marketing
  • Social media marketing

Social media marketing

Social media marketing

Which content format is right for your audience?

  • That’s all about your target audience. the information contained in the content is what helps people achieve their own goals and the design is what makes it easily digestible.
  • Your sales team is a great resource for understanding what types of content you need to effectively communicate with your potential customer.
  • Your content will need to consider personalization, length, language, voice, tone, and the humanness of the audience.

Most people pay attention to content that relates to them and their specific problems or -consistency, categorize, belong- needs.

You can follow our blog to get our tips to get more involved in Digital Marketing as it is a field from digital transformation and you can also ask for AtenTEC Digital Marketing Management System to manage your marketing process.



Hagar Abdel Ghany, AtenTEC Chief Marketing Officer

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